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Elica

Branding

Brand Elika

 

The Client
The branding people es un estudio de diseño ubicado en la Ciudad de México, especializado en construcción de marca y creación de materiales de comunicación.

 

 

Keywords
Bakery / Argentina / Branding / Stationary / Strategy / Architecture / Startup

 

 


Naming Elika

 

The Meaning
Italian
: Helix-shaped rotor that drives : Latin helix, helicoidal ‘spiral’, and this from the Greek helix, helikos.
Word Origin. a combining form  “spiral”; used with this meaning and as a combining form of helix in the formation of compound words: helicograph, helicopter and other words…


The Objective —

Design Violeta’s new identity with the mission to communicate quality and sophistication without losing approachability.

The Solution
The branding people es un estudio de diseño ubicado en la Ciudad de México, especializado en construcción de marca y creación de materiales de comunicación.

Logotype
Creative Director: Shalin Amin
Lead Brand Designer: Roger Oddone
Design Manager: Strahan McMullen
Designer: James Bamford

Inspiration

Spiral VS Helix —

Are two terms that are easily confused. A spiral is usually flat (like the groove of a vinyl record).

A propeller, on the other hand, is always three-dimensional: it is a continuous curved line, with a finite slope and not null, that revolves around a cylinder, a cone or a sphere, advancing in three dimensions (like the edge of a screw).

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