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Elica

Branding

Elica


Brand Elica

 

The Client Design Elica new identity with the mission to communicate a Global brand security focused on reaction strategies with great coverage.
Keywords Security / Safe / Branding / Stationary / Strategy / surveillance / Startup


Naming Elica

 

The Meaning
Italian
: Helix-shaped rotor that drives : Latin helix, helicoidal ‘spiral’, and this from the Greek helix, helikos.
Word Origin. a combining form  “spiral”; used with this meaning and as a combining form of helix in the formation of compound words: helicograph, helicopter and other words…


The Objective —

Design Elica new identity with the mission to communicate a Global brand security focused on reaction strategies with great coverage.

The Solution
We are looking for a solution that represents their methodology, which is basically generating rings or security lines that act independently, but all have the same purpose

Logotype
Creative Director & Lead Brand Designer Estudio Axioma

Inspiration

Spiral VS Helix —

Are two terms that are easily confused. A spiral is usually flat (like the groove of a vinyl record).

A propeller, on the other hand, is always three-dimensional: it is a continuous curved line, with a finite slope and not null, that revolves around a cylinder, a cone or a sphere, advancing in three dimensions (like the edge of a screw).

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